Episode #60 “The Business of Blacksmithing”
I’m reading two articles from the British Artist Blacksmith Association’s publication called “Artist Blacksmith”. I am a member of this association and I recently read these articles thinking that I should share them on the podcast. I’m hoping it will be helpful to those of you that are in the business of blacksmithing.
What I cover in the podcast
- A book review by Elspeth Bennie and Steve Rook on the book “The Art of Shouting Quietly”
- Pete Mosely is the author of the book and he has previously written articles for the Artist Blacksmith magazine, and was one of the key speakers at BABA’s seminar on personal development.
- The book looks at different ways to promote your blacksmith business. It guides you through a series of self-analysis exercises to ascertain how you tick.
- Helping you to understand yourself and your beliefs steers you in the right direction for success
- An article called “The Business of Blacksmithing” by Will Barker
- The article talks about how Will has come to some personal conclusions about business and blacksmithing.
- Will urges the blacksmith to take time to learn how to market their business and also to try to do 10% more marketing.
- Will’s social media expertise is Twitter. He recommends Twitter because it’s a huge search engine and can be free advertising for you and your business.
- He recommends to tweet 2 times a day, this will allow you to show up in your followers feed more often and will keep you top of mind for them.
- Encourage others to tweet about you and your work/process. This helps in gaining trust from your followers.
- Don’t just tweet about yourself – promote other’s work by re-tweeting or give a pat on the back to a colleague who’s done good work.
- Don’t ignore other Tweeters, it should be a two-way conversation and include engagement.
- Don’t follow other just for the sake of it. “Your overall Twitter persona is enhanced when you follow based on quality” Morgan Leu Parkhurst.
Book “The Art of Shouting Quietly” by Pete Mosely on Amazon
BABA – http://www.baba.org.uk/